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Online Curriculum
Instant Access
Get instant access to learning materials minutes after signup.
Streaming Video Lessons
Watch lessons any time, on your schedule. Pause, rewind, rewatch!
Exercises
Practical exercises let you try out what you're learning as you go.
Progress Quizzes
Regular quizzes let you test your growing knowledge.
Cross Training
Focus on your major, plus access materials in all other disciplines.
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Start Today
Progress at your own pace. Study one or all of the online marketing disciplines. |
Instant access
to self-paced,
PLUS 90 days
coached training
starting
July 2, 2012. |
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Faculty Interaction
Live Interactive Webinars
7 live, monthly cross-discipline webinars free for all students.
"Ask the Experts" Forums
Ask questions about courses or personal projects 24x7.
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Coached Courses Also Include:
Structured Curriculum Schedule
Progress through your major with weekly lessons & assignments.
Faculty Mentoring
Turn in weekly homework for personalized faculty feedback.
Virtual Office Hours
Weekly calls put you on the phone with faculty & other students.
Hands On Graded Projects
Tackle a final, real-world project. Get faculty guidance and grading.
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Earn Your Certification
Certification Recognized Industrywide
Pass your course and download your certificate instantly.
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Self-Paced Plan | $299/mo
Several payment options available
Start learning right away.
Progress on your schedule, at your own pace
Coached Course | $3500
Several payment options available
Instant access to self-paced,
PLUS 90 days coached training
starting
July 2, 2012
Market Motive Benefits
- 100% Online
- Less expensive than traveling to conferences and seminars
- Updated lessons keep you current on industry trends
- Grads qualify for OMPC Certification
Cross Training
Choose a "major", plus cross train & certify in all the other Practitioner learning paths.
That's right - you get access to all the self-paced training in every discipline.
Keep Learning
After Certification, Maintain your expertise with an ongoing membership: keep access to our constantly updated training resources, webinars, and forums.
It's simple. We're so confident that you'll find value in our service that there are no long term
contracts to sign - cancel any time. Cancel in the first 7 days for a full refund.
But you won't want to. We know you'll be thrilled with the quality of instruction.
Whether you're pursuing Self-Paced training or a Coached course, you study when it's convenient for you.
- On average, self-paced students spend about two to five hours per week watching videos, doing exercises, and taking quizzes. Most certify in six to twelve weeks.
- Coached students will spend at least four to seven hours per week during the 12 week semester, plus more when it's time to tackle their final projects.
Flexible features put you in control.
Enroll in Multiple Courses: Now that you're a member, you can enroll to study -- and certify in -- any of our disciplines. Even if you're a Coached student, you can cross-train in other specialties in the self-paced courses. So go to town, and consume as much of our content as you've got time and energy for!
From the Start Here page, you can easily sign up for the courses you want, see which module quizzes you've passed, and access our suite of elective courses too.
Follow Our Structured Curriculum: After you've enrolled in a course, you can work your way through the structured curriculum. Every course is made up of a series of sections, or modules. Each section contains a short PDF study guide to set your expectations, a series of videos, and a short progress quiz.
The section quizzes aren't graded... it's just a way for you to ensure you've embraced the material. If you miss a question, we'll let you know which video to review so you can brush up.
Always New Videos: Every time you log into the Start Here page, you'll get a snapshot of any new videos we've added (and we're adding them all the time). Shortcuts take you right to the new material.
We'll keep you up-to-date on all the latest tools and trends.
Attend Weekly Webinars:We've got up to 7 live webinar workshops each month. And you're invited to every one of them. We'll let you know what they're about right on your Start Here page. Register for any workshop that interests you, and you'll get a special URL to attend, a link to add it to your Outlook calendar, and reminder emails as the date approaches.
Missed one of the recent webinars? No worries -- they're recorded, and added to the library as soon as possible. We even record the Q&A, so you can benefit from all the great questions attendees ask. That's just how we are.
Join the User Forums: Our Ask The Experts Forum is available to all students, self-paced or faculty-led. If you've got questions about the video lessons, the assignments, a quiz, or even a client project you've got at work, this is the best resource on the web.
The forum is actively monitored by our technical staff, our fine Faculty, current students, and Master Certified Market Motive graduates. So ask away. Knowledge is best when shared.
And, since building a community is what Market Motive is all about, your Start Here page also keeps you up to date on the latest forum discussions. You'll never miss a thing.
Coached Students Get Feedback on Assignments: If you're a Coached student, you'll have weekly homework assignments. Your Homework Dropbox is where you'll upload your work, and receive personalized feedback from your Faculty. Need clarification on your teacher's notes? No problem. Write a note back, and get clarification.
Or ask your question live in the weekly "Office Hours" conference call, where you and the other Master Certification students in your discipline are all on the line together.
Manage Your Profile: The Start Here page gives you easy access to all your everyday Market Motive tools. For starters, you've got shortcuts to your profile page. Upload a new profile pic, and add your contact information (blog, Twitter, Facebook). You'll be interacting with other students in the forums, so let 'em know who you are.
Take Your Profile Public: You can choose to share your profile page with the world. It will list all the information you'd like people to see, and will automatically populate with your Certification Medallions as you earn them.
It's a great tool for you to verify with employers and clients that you've completed your Certifications, and are now one of the best trained Online Marketing Professionals in the industry.
Manage Your Account: Got billing questions? Need to change your subscription? From the My Account tab, you can control your subscription, see your invoices, and update your email and password. With Market Motive, you're in control.
Even if you need to cancel (hard to believe, but sadly sometimes it's true) you can do it easily from right here. You'll still have access through your current billing period, so you get every day of access you've paid for.
Still got questions? See our FAQs, or contact us any time. Our learning plan specialist would be happy to talk with you, to figure out which plan and discipline will help you best meet your professional goals.
Self-Paced Plan | $299/mo
Several payment options available
Start learning right away.
Progress on your schedule, at your own pace
Coached Course | $3500
Several payment options available
Instant access to self-paced,
PLUS 90 days coached training
starting
July 2, 2012
More About The Conversion Curriculum
Many people still don't realize that getting users to click to your site is only half the battle. Getting them to purchase, to register, to fill out your form... these are the true goals, and are often overlooked.
Bryan Eisenberg and Avinash Kaushik provide a comprehensive overview of landing page optimization, and take you through some real-world examples of what works, what doesn't, and what steps you can take to, as he says, "always be testing." In this course, we'll be using both video training modules as well as Bryan Eisenberg's book "Always Be Testing" to create a multi-pronged approach to the material.
INTRODUCTION TO CONVERSION OPTIMIZATION
In this introductory overview, you'll get a good feel for what it means to embrace an "always be testing" culture, including a series of short training videos from Google on Website Optimizer that will enable you to easily add a variety of critical tests on your site.
DEVELOPING AN OPTIMIZATION FRAMEWORK
Bryan Eisenberg walks you through the process of calculating the sales potential in your existing traffic, how to discern visitor intent, and how to prioritize your marketing efforts to satisfy your most qualified visitors.
You will learn:
- How to calculate your traffic's sales potential.
- How to tell which keywords reveal a lot about visitor intent.
- How to save time by disqualifying certain visitors.
- What A/B testing can do for you.
- The differences between conversion and persuasion.
UNDERSTANDING YOUR CUSTOMERS: THE FOUR PERSONAS
Bryan shows you how to recognize the Competitive, Spontaneous, Humanistic, and Methodical users coming to your site, and how to give each of them exactly what they need to make them stay... and buy. You'll learn how to create personas, turn them into working narratives, and use the narratives to build scenarios that will convert your site visitors into customers.
You will learn:
- The 4 basic personas and their customer behavior.
- How to model customer behavior.
- How to associate pictures with your customer personas.
- How to map out the structure of your website to fit your personas.
- How to tell a story that sells.
THE TESTING CYCLE
Testing and optimization aren't just for the Amazon's of the world; all companies with a website should be continuously testing and refining to increase conversion rates. In this video, Bryan Eisenberg shows you how to apply the testing cycle to your website even if you lack the resources to test everything.
You will learn:
- To prioritize the potential changes to your website.
- Why your conversion rate is fundamental to the testing process.
- The three main factors to consider before you begin testing.
- How to properly set up a test.
- What to test first.
WHY LANDING PAGES WORK
Bryan explains that testing is about understanding the customer's motivation, and the critical issues that make people convert. Ultimately, it's about more than just changing a color, or moving items around on your web pages. He'll show you proven methods that will make an impact and increase conversion rates.
You will learn:
- What motivates and influences people to buy.
- The 3 types of action pages.
- 9 variables to include in your landing page and 5 dimensions to rate them.
- How to get your customers' attention -- and keep them engaged.
- 30 key optimization factors broken into 4 main categories.
ESTABLISHING CREDIBILITY WITH YOUR USERS
Bryan shows you how to enhance the credibility of your website to increase conversions and build lasting relationships with your customers.
You will learn:
- Why trust is so hard to develop on the internet.
- The top reasons consumers leave a retailer.
- How to use contact information to increase confidence levels.
- The need for caution when using stock photography.
- How to create a great 'about us' page that establishes trust with your customers.
MAINTAINING SCENT
"Scent" is the information trail your visitors are following when they come to your site. Mark that trail with consistent design and messaging that builds, invites, and guides, and they'll follow it through your site and all the way to checkout. Bryan provides a multitude of examples to help you understand when scent is working, and when it's not. Learn your lessons from these success stories to keep scent alive in your own marketing campaigns and lead your visitors down the conversion path.
You will learn:
- Where the biggest opportunities are to improve conversion rates.
- Why design is as important for maintaining scent as copy and content.
- Which metrics are good tools for measuring the strength of scent.
- Why keywords are never to blame for low conversion rates.
- How to effectively insert keywords into a landing page dynamically.
ATTENTION INTEREST DECISION ACTION SATISFACTION (AIDAS)
It's simply not enough to get the sale anymore. These days, it's also necessary to ensure that whoever buys your products is satisfied with their purchase. In this workshop, Bryan teaches you how to speak the language of your customers to attract customers, entice them with your offer, get the sale and keep them happy.
You will learn:
- How to ensure you are satisfying each stage of AIDAS.
- Which little things matter the most to conversion.
- Why it's critical to ensure your "add to cart" button is above the fold.
- How coupon codes can cause conversion problems.
- Why your return policy should be prominently featured in the checkout process.
OPTIMIZING WEB COPY
Bryan reveals the tip of the copywriting iceberg as he walks you through a 10-step process for improving the copy on your website. Copy is the most persuasive element of any webpage but it's more than just writing sexy copy. It's about how to format text for readability, how to convey a good first impression, how to know when less is more, and much, much more.
You will learn:
- 10 steps to improve your copy.
- Why headlines are so important to conversion.
- How the first mental image of your website affects the mindset of visitors.
- Why words are the most effective means of persuading on the web.
- How to change adjectives to verbs and increase your persuasive copy.
THE VOICE OF THE CUSTOMER
Customer reviews and testimonials are an extremely valuable asset to your website, yet many companies don't offer them and those that do often don't use them as effectively as possible. In this module, Bryan shows you how to turn customer reviews into better converting copy, where to place reviews and testimonials, and what to look for in a good testimonial.
You will learn:
- What makes customers want to talk about your product.
- Three triggers for word of mouth stories.
- How to leverage word of mouth reviews.
- How to correctly implement customer reviews on your site.
- How to help visitors find the right products.
CONVERSION OPTIMIZATION TOOLBOX
What are the must-have tools to keep your site primed for conversion? In this module, Bryan Eisenberg opens his bag of tricks and shares some of his online favorites as well as some personal techniques. Whether you need to test the speed of your site, want to know if you're wasting valuable screen space, or have to find out just how customer-focused your content is, Bryan's got the tool for you.
You will learn:
- Bryan's basic tools.
- Tools for testing site load time.
- Tools for image optimization to enhance load time.
- Bryan's personal "Battleship Grid".
- Tools for quick and effective usability testing.
Self-Paced Plan | $299/mo
Several payment options available
Start learning right away.
Progress on your schedule, at your own pace
Coached Course | $3500
Several payment options available
Instant access to self-paced,
PLUS 90 days coached training
starting
July 2, 2012
Your Market Motive faculty includes bestselling authors, speakers and consultants in each internet marketing discipline.
Avinash Kaushik
Avinash Kaushik is the author of "Web Analytics 2.0" (Sybex 2009) and "Web Analytics: An Hour A Day" (Wiley 2007), author of the highly rated blog on Web Analytics called Occam's Razor, Analytics Evangelist at Google, and co-founder of Market Motive.
Bryan Eisenberg
Bryan is a sought-after speaker, consultant, and coach who is recognized worldwide as a leading expert on online marketing, conversion and marketing analytics. He has co-authored multiple best-selling books on persuasion techniques and customer behavior, including Call To Action, Always Be Testing, and Waiting For Your Cat To Bark.
Brad Geddes
Brad is the author of the well-respected book "Advanced Google Adwords", and founder of CertifiedKnowledge.org, an online source where the Paid Search community comes together for training, tools, and advice. Brad frequently writes columns for Search Engine Land, co-moderates the AdWords forum on Webmaster World, and has spoken at more than 35 conferences.
Mary Kingsley Huffman
Mary Kingsley Huffman is a founding Partner and Executive Vice President at Ionic Media, a "thought-leading, multi-channel media optimization agency." She speaks regularly on the topics of landing page development and testing, B2B marketing and conversion improvement and is the former Director of Marketing at Overture.
Greg Jarboe & Jamie O'Donnell
Regarded as the pioneers and leading authorities on online publicity, Greg and Jamie of SEO-PR continue to blaze new trails in online PR strategy. Greg is the acclaimed author of "YouTube and Video Marketing: An Hour a Day" (Wiley, 2009).
Matt Bailey
Matt Bailey of SiteLogic knows the ins and outs of the the most important internet marketing fundamentals. Truly a Renaissance man, Matt is an internationally recognized authority on search engine marketing, website analytics, usability, and accessibility and matching a social media strategy to your larger business and marketing goals.
Jennifer Evans Cario
As a social media strategist and President of SugarSpun Marketing, Jennifer Evans Cario (formerly Laycock) has made a career out of finding unique and creative ways to connect with consumers. She has served as Editor in Chief of Search Engine Guide, and is the author of "The Small Business Guide to Search Engine Marketing" and the "Zero Dollars, a Little Bit of Talent and 30 Days" series.
Todd Malicoat
Author of popular SEO blog StuntDubl.com and frequent conference speaker, Todd has an uncanny ability to come up with new angles on the complex realm of SEO, link building, link baiting and search engine marketing. With Todd, you learn the basics, and a whole lot more.
Self-Paced Plan | $299/mo
Several payment options available
Start learning right away.
Progress on your schedule, at your own pace
Coached Course | $3500
Several payment options available
Instant access to self-paced,
PLUS 90 days coached training
starting
July 2, 2012
Endorsed by:
As used by:
Testimonials
Hear From Our Grads:
"I'd recommend Market Motive as a great source to expand or round out your skill set"
- Joseph Miller, Product Manager, BusinessWire
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