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Online Curriculum
Instant Access
Get instant access to learning materials minutes after signup.
Streaming Video Lessons
Watch lessons any time, on your schedule. Pause, rewind, rewatch!
Exercises
Practical exercises let you try out what you're learning as you go.
Progress Quizzes
Regular quizzes let you test your growing knowledge.
Cross Training
Focus on your major, plus access materials in all other disciplines.
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Start Today
Progress at your own pace. Study one or all of the online marketing disciplines. |
Instant access
to self-paced,
PLUS 90 days
coached training
starting
July 2, 2012. |
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Faculty Interaction
Live Interactive Webinars
7 live, monthly cross-discipline webinars free for all students.
"Ask the Experts" Forums
Ask questions about courses or personal projects 24x7.
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Coached Courses Also Include:
Structured Curriculum Schedule
Progress through your major with weekly lessons & assignments.
Faculty Mentoring
Turn in weekly homework for personalized faculty feedback.
Virtual Office Hours
Weekly calls put you on the phone with faculty & other students.
Hands On Graded Projects
Tackle a final, real-world project. Get faculty guidance and grading.
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Earn Your Certification
Certification Recognized Industrywide
Pass your course and download your certificate instantly.
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Self-Paced Plan | $299/mo
Several payment options available
Start learning right away.
Progress on your schedule, at your own pace
Coached Course | $3500
Several payment options available
Instant access to self-paced,
PLUS 90 days coached training
starting
July 2, 2012
Market Motive Benefits
- 100% Online
- Less expensive than traveling to conferences and seminars
- Updated lessons keep you current on industry trends
- Grads qualify for OMPC Certification
Cross Training
Choose a "major", plus cross train & certify in all the other Practitioner learning paths.
That's right - you get access to all the self-paced training in every discipline.
Keep Learning
After Certification, Maintain your expertise with an ongoing membership: keep access to our constantly updated training resources, webinars, and forums.
It's simple. We're so confident that you'll find value in our service that there are no long term
contracts to sign - cancel any time. Cancel in the first 7 days for a full refund.
But you won't want to. We know you'll be thrilled with the quality of instruction.
Whether you're pursuing Self-Paced training or a Coached course, you study when it's convenient for you.
- On average, self-paced students spend about two to five hours per week watching videos, doing exercises, and taking quizzes. Most certify in six to twelve weeks.
- Coached students will spend at least four to seven hours per week during the 12 week semester, plus more when it's time to tackle their final projects.
Flexible features put you in control.
Enroll in Multiple Courses: Now that you're a member, you can enroll to study -- and certify in -- any of our disciplines. Even if you're a Coached student, you can cross-train in other specialties in the self-paced courses. So go to town, and consume as much of our content as you've got time and energy for!
From the Start Here page, you can easily sign up for the courses you want, see which module quizzes you've passed, and access our suite of elective courses too.
Follow Our Structured Curriculum: After you've enrolled in a course, you can work your way through the structured curriculum. Every course is made up of a series of sections, or modules. Each section contains a short PDF study guide to set your expectations, a series of videos, and a short progress quiz.
The section quizzes aren't graded... it's just a way for you to ensure you've embraced the material. If you miss a question, we'll let you know which video to review so you can brush up.
Always New Videos: Every time you log into the Start Here page, you'll get a snapshot of any new videos we've added (and we're adding them all the time). Shortcuts take you right to the new material.
We'll keep you up-to-date on all the latest tools and trends.
Attend Weekly Webinars:We've got up to 7 live webinar workshops each month. And you're invited to every one of them. We'll let you know what they're about right on your Start Here page. Register for any workshop that interests you, and you'll get a special URL to attend, a link to add it to your Outlook calendar, and reminder emails as the date approaches.
Missed one of the recent webinars? No worries -- they're recorded, and added to the library as soon as possible. We even record the Q&A, so you can benefit from all the great questions attendees ask. That's just how we are.
Join the User Forums: Our Ask The Experts Forum is available to all students, self-paced or faculty-led. If you've got questions about the video lessons, the assignments, a quiz, or even a client project you've got at work, this is the best resource on the web.
The forum is actively monitored by our technical staff, our fine Faculty, current students, and Master Certified Market Motive graduates. So ask away. Knowledge is best when shared.
And, since building a community is what Market Motive is all about, your Start Here page also keeps you up to date on the latest forum discussions. You'll never miss a thing.
Coached Students Get Feedback on Assignments: If you're a Coached student, you'll have weekly homework assignments. Your Homework Dropbox is where you'll upload your work, and receive personalized feedback from your Faculty. Need clarification on your teacher's notes? No problem. Write a note back, and get clarification.
Or ask your question live in the weekly "Office Hours" conference call, where you and the other Master Certification students in your discipline are all on the line together.
Manage Your Profile: The Start Here page gives you easy access to all your everyday Market Motive tools. For starters, you've got shortcuts to your profile page. Upload a new profile pic, and add your contact information (blog, Twitter, Facebook). You'll be interacting with other students in the forums, so let 'em know who you are.
Take Your Profile Public: You can choose to share your profile page with the world. It will list all the information you'd like people to see, and will automatically populate with your Certification Medallions as you earn them.
It's a great tool for you to verify with employers and clients that you've completed your Certifications, and are now one of the best trained Online Marketing Professionals in the industry.
Manage Your Account: Got billing questions? Need to change your subscription? From the My Account tab, you can control your subscription, see your invoices, and update your email and password. With Market Motive, you're in control.
Even if you need to cancel (hard to believe, but sadly sometimes it's true) you can do it easily from right here. You'll still have access through your current billing period, so you get every day of access you've paid for.
Still got questions? See our FAQs, or contact us any time. Our learning plan specialist would be happy to talk with you, to figure out which plan and discipline will help you best meet your professional goals.
Self-Paced Plan | $299/mo
Several payment options available
Start learning right away.
Progress on your schedule, at your own pace
Coached Course | $3500
Several payment options available
Instant access to self-paced,
PLUS 90 days coached training
starting
July 2, 2012
More About The Fundamentals Curriculum
Establish a great foundation for Internet marketing with our high level, cross-discipline approach to learning the basics. With comprehensive overview sections in SEO, Social Media, Online PR, Web Analytics, and Paid Search, you'll have confidence when talking with contractors, vendors, or your own internal marketing group as you make intelligent and well-informed decisions about your Internet marketing strategies. Additionally, if you decide to move on to more in-depth studies, you'll do so with the confidence of having a solid foundation in the fundamentals.
SEO FUNDAMENTALS
From Google to Yahoo to Bing, search engine results are the foundation for finding new information on the Internet. But how, exactly, do those websites get to the top of the search results? In this first Fundamentals module, Matt Bailey breaks down all the critical aspects of successful search engine rankings.
You will learn:
- The fundamentals of keywords, traffic, and links.
- 3 necessary elements for your site to rank well.
- How to interpret the results page.
- The three elements that make up the foundation of your website.
- How to implement keywords in titles and headlines.
- Why and how you need to develop credibility, scanability, and readability to optimize your website.
- The 3 qualities of the 'golden link'.
SOCIAL MEDIA FUNDAMENTALS
Join social media experts Jennifer Laycock and Greg Jarboe as they categorize the major social media avenues, and how individuals and businesses can leverage each one. From blogging to Twitter to YouTube to viral marketing, you'll finish this module with a solid overview of your Social Media options.
You will learn:
- Why social media is a good way to build your brand.
- How blogs solve the communication problem we have online.
- How large and small companies are using Twitter.
- The four commandments of viral.
- How to embrace and engage the YouTube community.
ONLINE PR FUNDAMENTALS
Until recently, simple online press releases dominated the online publicity game. But now, online PR requires a much more sophisticated, multi-pronged business strategy and an understanding of the market to be successful. Online PR faculty chair Greg Jarboe shows you what has changed in the world of online PR and how to take advantage of the places where others have previously found great successes.
You will learn:
- How online PR differs for small, medium and large businesses.
- What tools are available for choosing your keywords.
- What service to use to distribute your press release.
- How to do a better job of measuring success in social media.
- How to edit headlines and leading paragraphs to include keywords.
- How to use BuzzLogic to find the movers and shakers among influential bloggers.
- How to optimize an ongoing event after it has started.
- Why measurement is so critical to reaching the next level.
CONVERSION OPTIMIZATION FUNDAMENTALS
All your SEO efforts mean nothing if you're not converting those users once they arrive on your site. Learn the concepts behind building personas, maintaining scent throughout your site, attention interest desire attention satisfaction, and overall persuasion architecture to successfully drive more customers from your landing pages into registration and ultimately, into conversions.
You will learn:
- How to stretch your dollar further and create more profitable traffic.
- How coupon codes can cause conversion problems.
- Why keywords are never to blame for low conversion rates.
- Why you shouldn't try to push prospects through the sales process too fast.
- 5 steps to better conversion in just one week.
WEB ANALYTICS FUNDAMENTALS
With a bevy of tools, charts, tables, services, and a constant onslaught of incoming data at your disposal, analytics can quickly become an overwhelming task. In this module, Market Motive co-founder and Web Analytics faculty chair Avinash Kaushik presents a no-nonsense overview of Web Analytics concepts, principles, and strategies that everybody can easily understand.
You will learn:
- Why you need web analytics, and how free tools can make using analytics easier.
- The three questions you SHOULD be asking your visitors.
- Why you should be analyzing multiple metrics.
- Six examples of key performance indicators.
- Why you don't need to be a math wiz to segment your data..
EMAIL MARKETING FUNDAMENTALS
Why are my emails flagged as spam? Why doesn't anybody open my emails? How come nobody clicks the links in my emails? Why are my emails generating such poor ROI? Michael Stebbins answers these questions and reintroduces you to a tool you may have overlooked in your online marketing strategy.
You will learn:
- Why email is the most cost effective means of communicating with prospects.
- How to ensure that your email messages are not blocked by an ISP.
- How many characters your subject line should contain.
- Why your emails should contain many links to your landing page.
- How to add URL parameters to track email campaigns in web analytics.
PPC FUNDAMENTALS
In this no-nonsense approach to PPC education, you'll learn a comprehensive and cross-discipline approach to designing, building, and maintaining your PPC programs. Everything you need to understand how to run a single campaign or manage dozens of clients is here in one module. Campaign setup, keyword building, bidding strategies, content networks, and landing pages are all covered.
You will learn:
- How to structure your account for maximum performance.
- Why the objective of ad copy is NOT to get a click.
- The maximum number of keywords you should put in an ad group.
- The advantages and disadvantages of content ads.
- Why your landing page should not be your site's home page.
- The different approaches to setting bids (and which one is correct).
- Why negative keywords are essential for expanded match types.
- How Quality Score affects your bidding strategy.
Self-Paced Plan | $299/mo
Several payment options available
Start learning right away.
Progress on your schedule, at your own pace
Coached Course | $3500
Several payment options available
Instant access to self-paced,
PLUS 90 days coached training
starting
July 2, 2012
Your Market Motive faculty includes bestselling authors, speakers and consultants in each internet marketing discipline.
Avinash Kaushik
Avinash Kaushik is the author of "Web Analytics 2.0" (Sybex 2009) and "Web Analytics: An Hour A Day" (Wiley 2007), author of the highly rated blog on Web Analytics called Occam's Razor, Analytics Evangelist at Google, and co-founder of Market Motive.
Bryan Eisenberg
Bryan is a sought-after speaker, consultant, and coach who is recognized worldwide as a leading expert on online marketing, conversion and marketing analytics. He has co-authored multiple best-selling books on persuasion techniques and customer behavior, including Call To Action, Always Be Testing, and Waiting For Your Cat To Bark.
Brad Geddes
Brad is the author of the well-respected book "Advanced Google Adwords", and founder of CertifiedKnowledge.org, an online source where the Paid Search community comes together for training, tools, and advice. Brad frequently writes columns for Search Engine Land, co-moderates the AdWords forum on Webmaster World, and has spoken at more than 35 conferences.
Mary Kingsley Huffman
Mary Kingsley Huffman is a founding Partner and Executive Vice President at Ionic Media, a "thought-leading, multi-channel media optimization agency." She speaks regularly on the topics of landing page development and testing, B2B marketing and conversion improvement and is the former Director of Marketing at Overture.
Greg Jarboe & Jamie O'Donnell
Regarded as the pioneers and leading authorities on online publicity, Greg and Jamie of SEO-PR continue to blaze new trails in online PR strategy. Greg is the acclaimed author of "YouTube and Video Marketing: An Hour a Day" (Wiley, 2009).
Matt Bailey
Matt Bailey of SiteLogic knows the ins and outs of the the most important internet marketing fundamentals. Truly a Renaissance man, Matt is an internationally recognized authority on search engine marketing, website analytics, usability, and accessibility and matching a social media strategy to your larger business and marketing goals.
Jennifer Evans Cario
As a social media strategist and President of SugarSpun Marketing, Jennifer Evans Cario (formerly Laycock) has made a career out of finding unique and creative ways to connect with consumers. She has served as Editor in Chief of Search Engine Guide, and is the author of "The Small Business Guide to Search Engine Marketing" and the "Zero Dollars, a Little Bit of Talent and 30 Days" series.
Todd Malicoat
Author of popular SEO blog StuntDubl.com and frequent conference speaker, Todd has an uncanny ability to come up with new angles on the complex realm of SEO, link building, link baiting and search engine marketing. With Todd, you learn the basics, and a whole lot more.
Self-Paced Plan | $299/mo
Several payment options available
Start learning right away.
Progress on your schedule, at your own pace
Coached Course | $3500
Several payment options available
Instant access to self-paced,
PLUS 90 days coached training
starting
July 2, 2012
Endorsed by:
As used by:
Testimonials
Hear From Our Grads:
"I almost don't want this to end... It's been so mind expanding, and so good for my skill set, what will I do next?"
- Lisa Kowitt, CMO AAA Carolina
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