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Online Curriculum
Instant Access
Get instant access to learning materials minutes after signup.
Streaming Video Lessons
Watch lessons any time, on your schedule. Pause, rewind, rewatch!
Exercises
Practical exercises let you try out what you're learning as you go.
Progress Quizzes
Regular quizzes let you test your growing knowledge.
Cross Training
Focus on your major, plus access materials in all other disciplines.
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Start Today
Progress at your own pace. Study one or all of the online marketing disciplines. |
Instant access
to self-paced,
PLUS 90 days
coached training
starting
July 2, 2012. |
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Faculty Interaction
Live Interactive Webinars
7 live, monthly cross-discipline webinars free for all students.
"Ask the Experts" Forums
Ask questions about courses or personal projects 24x7.
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Coached Courses Also Include:
Structured Curriculum Schedule
Progress through your major with weekly lessons & assignments.
Faculty Mentoring
Turn in weekly homework for personalized faculty feedback.
Virtual Office Hours
Weekly calls put you on the phone with faculty & other students.
Hands On Graded Projects
Tackle a final, real-world project. Get faculty guidance and grading.
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Earn Your Certification
Certification Recognized Industrywide
Pass your course and download your certificate instantly.
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Self-Paced Plan | $299/mo
Several payment options available
Start learning right away.
Progress on your schedule, at your own pace
Coached Course | $3500
Several payment options available
Instant access to self-paced,
PLUS 90 days coached training
starting
July 2, 2012
Market Motive Benefits
- 100% Online
- Less expensive than traveling to conferences and seminars
- Updated lessons keep you current on industry trends
- Grads qualify for OMPC Certification
Cross Training
Choose a "major", plus cross train & certify in all the other Practitioner learning paths.
That's right - you get access to all the self-paced training in every discipline.
Keep Learning
After Certification, Maintain your expertise with an ongoing membership: keep access to our constantly updated training resources, webinars, and forums.
It's simple. We're so confident that you'll find value in our service that there are no long term
contracts to sign - cancel any time. Cancel in the first 7 days for a full refund.
But you won't want to. We know you'll be thrilled with the quality of instruction.
Whether you're pursuing Self-Paced training or a Coached course, you study when it's convenient for you.
- On average, self-paced students spend about two to five hours per week watching videos, doing exercises, and taking quizzes. Most certify in six to twelve weeks.
- Coached students will spend at least four to seven hours per week during the 12 week semester, plus more when it's time to tackle their final projects.
Flexible features put you in control.
Enroll in Multiple Courses: Now that you're a member, you can enroll to study -- and certify in -- any of our disciplines. Even if you're a Coached student, you can cross-train in other specialties in the self-paced courses. So go to town, and consume as much of our content as you've got time and energy for!
From the Start Here page, you can easily sign up for the courses you want, see which module quizzes you've passed, and access our suite of elective courses too.
Follow Our Structured Curriculum: After you've enrolled in a course, you can work your way through the structured curriculum. Every course is made up of a series of sections, or modules. Each section contains a short PDF study guide to set your expectations, a series of videos, and a short progress quiz.
The section quizzes aren't graded... it's just a way for you to ensure you've embraced the material. If you miss a question, we'll let you know which video to review so you can brush up.
Always New Videos: Every time you log into the Start Here page, you'll get a snapshot of any new videos we've added (and we're adding them all the time). Shortcuts take you right to the new material.
We'll keep you up-to-date on all the latest tools and trends.
Attend Weekly Webinars:We've got up to 7 live webinar workshops each month. And you're invited to every one of them. We'll let you know what they're about right on your Start Here page. Register for any workshop that interests you, and you'll get a special URL to attend, a link to add it to your Outlook calendar, and reminder emails as the date approaches.
Missed one of the recent webinars? No worries -- they're recorded, and added to the library as soon as possible. We even record the Q&A, so you can benefit from all the great questions attendees ask. That's just how we are.
Join the User Forums: Our Ask The Experts Forum is available to all students, self-paced or faculty-led. If you've got questions about the video lessons, the assignments, a quiz, or even a client project you've got at work, this is the best resource on the web.
The forum is actively monitored by our technical staff, our fine Faculty, current students, and Master Certified Market Motive graduates. So ask away. Knowledge is best when shared.
And, since building a community is what Market Motive is all about, your Start Here page also keeps you up to date on the latest forum discussions. You'll never miss a thing.
Coached Students Get Feedback on Assignments: If you're a Coached student, you'll have weekly homework assignments. Your Homework Dropbox is where you'll upload your work, and receive personalized feedback from your Faculty. Need clarification on your teacher's notes? No problem. Write a note back, and get clarification.
Or ask your question live in the weekly "Office Hours" conference call, where you and the other Master Certification students in your discipline are all on the line together.
Manage Your Profile: The Start Here page gives you easy access to all your everyday Market Motive tools. For starters, you've got shortcuts to your profile page. Upload a new profile pic, and add your contact information (blog, Twitter, Facebook). You'll be interacting with other students in the forums, so let 'em know who you are.
Take Your Profile Public: You can choose to share your profile page with the world. It will list all the information you'd like people to see, and will automatically populate with your Certification Medallions as you earn them.
It's a great tool for you to verify with employers and clients that you've completed your Certifications, and are now one of the best trained Online Marketing Professionals in the industry.
Manage Your Account: Got billing questions? Need to change your subscription? From the My Account tab, you can control your subscription, see your invoices, and update your email and password. With Market Motive, you're in control.
Even if you need to cancel (hard to believe, but sadly sometimes it's true) you can do it easily from right here. You'll still have access through your current billing period, so you get every day of access you've paid for.
Still got questions? See our FAQs, or contact us any time. Our learning plan specialist would be happy to talk with you, to figure out which plan and discipline will help you best meet your professional goals.
Self-Paced Plan | $299/mo
Several payment options available
Start learning right away.
Progress on your schedule, at your own pace
Coached Course | $3500
Several payment options available
Instant access to self-paced,
PLUS 90 days coached training
starting
July 2, 2012
More About The Social Media Curriculum
Social media marketing is not just about knowing how to use the tools, but also knowing exactly which tools to use in a given situation... and how to create an effective integrated marketing approach.
From social news to social networks to embedded video to blogging, social media authorities Jennifer Evans Cario, Greg Jarboe and Matt Bailey define some distinct markets and offers suggestions for how you can use social media in your marketing strategy.
INTRODUCTION TO SOCIAL MEDIA
What is social media, exactly, and is it the right way for your company to spend its resources? In this comprehensive introduction, Jennifer Evans Cario gives a broad overview of social media goals and opportunities, and generates a list of social media tools and applications you can use in your business... whatever your business may be.
You will learn:
- Understanding social media.
- Why social media is important for your business.
- How to use social media to build your brand.
- How to gather feedback about your customers through social media.
- Understanding your social media options.
BLOGGING FOR BUSINESS
In this six part series, Jennifer Evans Cario and Matt Bailey cover every aspect of blogging you'll need. From personal blogs to small business blogs to corporate blogs, you'll know what to do, how to do it, and why it's worth doing. The series includes getting engaged with the blogging community to get bloggers writing for you.
You will learn:
- How to meet the challenges you'll face in starting your own blog.
- How to implement best practices, including tips for grabbing attention and tactics to avoid.
- How to leverage social media tie-ins for building connections and spreading the word about your blog.
- How to craft the perfect pitch to get your message heard -- and shared -- by other bloggers.
- What makes a corporate blog successful, and examples of blogs done right.
VIDEO AND YOUTUBE
This two-part section by video expert Greg Jarboe explains the video opportunities available, how YouTube works, and how to take advantage of YouTube as a social media marketing tool. First, Greg shares some tips for increasing your reach with online video from production to promotion. Then he'll tell you why you should "shoot first, ask questions later" as he shares tips for reaching the right audience, explains the difference between the broadcast era and the social media era, and reveals tips for achieving the elusive "viral" video.
You will learn:
- How to best leverage video embedding.
- How to make YouTube the center of your video marketing efforts.
- How to increase the likelihood that a video will "go viral".
- How to identify the opinion leaders in your niche.
- How to use YouTube Insight for useful video analytics.
A PRACTICAL GUIDE TO SOCIAL NEWS NETWORKING
Follow along with Matt Bailey as he teases out the subtleties of social news sites, dispels some myths, and gets you pointed in the right direction to take advantage of word of mouth. He provides a balanced look at positives and negatives of targeting social news users, including an in-depth look at what works and what doesn't based on real data.
You will learn:
- How to write a headline that grabs attention.
- How to write for Digg and make your boring business sound exciting and engaging.
- "Secret" strategies for a successful social news push.
- Which social news mediums are available and which provide the highest quality traffic.
- How to properly measure social news campaign success.
TWITTER TIPS, TOOLS, AND STRATEGIES
In this 2 part section, Jennifer Evans Cario discusses not only the variety of tools available, but also strategies and case studies surrounding this versatile business tool. You'll be introduced to the Twitter community and understand what tools are available for managing your stream, finding people interested in networking with you, and tracking the success of your tweets. You'll then see some of the many ways businesses of all sizes are taking advantage of this new medium to provide superior customer service, build brand loyalty, and increase sales.
You will learn:
- The tools available to help you market your business on Twitter.
- How to track clicks to your links with URL shortening services.
- How to search Twitter for keywords relevant to your business.
- The business goals you can -- and should -- set up and achieve by using Twitter.
- How you as a small, medium, or large business can successfully utilize Twitter.
FACEBOOK
No longer just a network for college students, Facebook is a general purpose social media site used by individuals and businesses alike to share status updates, links, photos, videos, and more. In this video, Matt Bailey teaches you how to reach the over 250 million members of Facebook to engage your community, build brand, and establish loyalty in your business.
You will learn:
- Facebook business strategies that work.
- Building your fan base on Facebook through fan pages.
- How companies are using Facebook to interact with their customers.
- How to use Facebook to build links to your website.
- Leveraging advertising options on Facebook.
VIRAL MARKETING
Want your message to go viral? There is no magic formula that'll guarantee success, but there are some core principles you can use to increase your odds. Jennifer breaks down the components of a good viral marketing campaign, showing you how to use humor, fear, egotism, and attacks to help ignite that elusive word-of-mouth marketing buzz. Plus, she shares the personal campaign checklist she uses to enhance the viral potential of a message, and shows you how she executes her own successful viral marketing campaigns on a budget.
You will learn:
- The four rules of viral marketing.
- The common viral marketing formulas that generate success.
- How to get free ad space to promote your message.
- How to make your message concrete in the minds of your consumers.
- How to tap into emotions to get better results.
FLICKR
Jennifer digs deep into Flickr in this two-part section, and reveals an extensive set of opportunities that go well beyond simple photo sharing. Groups, networks, sharing, comments... they are all tools you can use to bring people together and expose them to your products and services. Don't underestimate the power of the photo and the opportunities available to your business with the versatility of Flickr. As Jennifer says, "Flickr is to photos as YouTube is to videos."
You will learn:
- How to participate in the Flickr community for profit while staying within the rules and playing nice.
- The networking opportunities available on Flickr.
- Using Flickr to establish yourself as an expert in the community.
- Using Flickr to lay the groundwork for future social media pushes.
- How to successfully generate publicity and goodwill for your brand.
LINKEDIN
LinkedIn can have an enormous impact on the connections you build with other colleagues, and go a long way toward pre-qualifying your stature in the business community. Matt Bailey shows you how to make the most of your account with features like recommendations, groups, events, questions and answers, and others to build awareness for you and your company.
You will learn:
- What you can realistically expect to get out of LinkedIn.
- Growing and managing your contacts in your LinkedIn network.
- How to start and join groups to enhance your networking opportunities.
- How to create events in LinkedIn.
- Leveraging advertising opportunities on LinkedIn.
ONLINE PRESS RELEASES
Join Greg Jarboe as he explains the relevance of Press Releases in the digital age, and outlines the ways to optimize your press releases and submit them to the online news engines and directories for maximum exposure and effect.
You will learn:
- How to choose and position your press release's keywords.
- How to add links to your press release.
- What service to use to distribute your press release
- How to measure the success of your press release and its impact on business outcomes.
- How to balance press releases with good media relations.
Self-Paced Plan | $299/mo
Several payment options available
Start learning right away.
Progress on your schedule, at your own pace
Coached Course | $3500
Several payment options available
Instant access to self-paced,
PLUS 90 days coached training
starting
July 2, 2012
Your Market Motive faculty includes bestselling authors, speakers and consultants in each internet marketing discipline.
Avinash Kaushik
Avinash Kaushik is the author of "Web Analytics 2.0" (Sybex 2009) and "Web Analytics: An Hour A Day" (Wiley 2007), author of the highly rated blog on Web Analytics called Occam's Razor, Analytics Evangelist at Google, and co-founder of Market Motive.
Bryan Eisenberg
Bryan is a sought-after speaker, consultant, and coach who is recognized worldwide as a leading expert on online marketing, conversion and marketing analytics. He has co-authored multiple best-selling books on persuasion techniques and customer behavior, including Call To Action, Always Be Testing, and Waiting For Your Cat To Bark.
Brad Geddes
Brad is the author of the well-respected book "Advanced Google Adwords", and founder of CertifiedKnowledge.org, an online source where the Paid Search community comes together for training, tools, and advice. Brad frequently writes columns for Search Engine Land, co-moderates the AdWords forum on Webmaster World, and has spoken at more than 35 conferences.
Mary Kingsley Huffman
Mary Kingsley Huffman is a founding Partner and Executive Vice President at Ionic Media, a "thought-leading, multi-channel media optimization agency." She speaks regularly on the topics of landing page development and testing, B2B marketing and conversion improvement and is the former Director of Marketing at Overture.
Greg Jarboe & Jamie O'Donnell
Regarded as the pioneers and leading authorities on online publicity, Greg and Jamie of SEO-PR continue to blaze new trails in online PR strategy. Greg is the acclaimed author of "YouTube and Video Marketing: An Hour a Day" (Wiley, 2009).
Matt Bailey
Matt Bailey of SiteLogic knows the ins and outs of the the most important internet marketing fundamentals. Truly a Renaissance man, Matt is an internationally recognized authority on search engine marketing, website analytics, usability, and accessibility and matching a social media strategy to your larger business and marketing goals.
Jennifer Evans Cario
As a social media strategist and President of SugarSpun Marketing, Jennifer Evans Cario (formerly Laycock) has made a career out of finding unique and creative ways to connect with consumers. She has served as Editor in Chief of Search Engine Guide, and is the author of "The Small Business Guide to Search Engine Marketing" and the "Zero Dollars, a Little Bit of Talent and 30 Days" series.
Todd Malicoat
Author of popular SEO blog StuntDubl.com and frequent conference speaker, Todd has an uncanny ability to come up with new angles on the complex realm of SEO, link building, link baiting and search engine marketing. With Todd, you learn the basics, and a whole lot more.
Self-Paced Plan | $299/mo
Several payment options available
Start learning right away.
Progress on your schedule, at your own pace
Coached Course | $3500
Several payment options available
Instant access to self-paced,
PLUS 90 days coached training
starting
July 2, 2012
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Testimonials
Hear From Our Grads:
"If you want to learn from the best, Market Motive is a great place for you."
- Pinda Bazley, Site Analytics Lead, Microsoft
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