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Online Curriculum
Instant Access
Get instant access to learning materials minutes after signup.
Streaming Video Lessons
Watch lessons any time, on your schedule. Pause, rewind, rewatch!
Exercises
Practical exercises let you try out what you're learning as you go.
Progress Quizzes
Regular quizzes let you test your growing knowledge.
Cross Training
Focus on your major, plus access materials in all other disciplines.
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Start Today
Progress at your own pace. Study one or all of the online marketing disciplines. |
Instant access
to self-paced,
PLUS 90 days
coached training
starting
July 2, 2012. |
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Faculty Interaction
Live Interactive Webinars
7 live, monthly cross-discipline webinars free for all students.
"Ask the Experts" Forums
Ask questions about courses or personal projects 24x7.
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Coached Courses Also Include:
Structured Curriculum Schedule
Progress through your major with weekly lessons & assignments.
Faculty Mentoring
Turn in weekly homework for personalized faculty feedback.
Virtual Office Hours
Weekly calls put you on the phone with faculty & other students.
Hands On Graded Projects
Tackle a final, real-world project. Get faculty guidance and grading.
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Earn Your Certification
Certification Recognized Industrywide
Pass your course and download your certificate instantly.
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Self-Paced Plan | $299/mo
Several payment options available
Start learning right away.
Progress on your schedule, at your own pace
Coached Course | $3500
Several payment options available
Instant access to self-paced,
PLUS 90 days coached training
starting
July 2, 2012
Market Motive Benefits
- 100% Online
- Less expensive than traveling to conferences and seminars
- Updated lessons keep you current on industry trends
- Grads qualify for OMPC Certification
Cross Training
Choose a "major", plus cross train & certify in all the other Practitioner learning paths.
That's right - you get access to all the self-paced training in every discipline.
Keep Learning
After Certification, Maintain your expertise with an ongoing membership: keep access to our constantly updated training resources, webinars, and forums.
It's simple. We're so confident that you'll find value in our service that there are no long term
contracts to sign - cancel any time. Cancel in the first 7 days for a full refund.
But you won't want to. We know you'll be thrilled with the quality of instruction.
Whether you're pursuing Self-Paced training or a Coached course, you study when it's convenient for you.
- On average, self-paced students spend about two to five hours per week watching videos, doing exercises, and taking quizzes. Most certify in six to twelve weeks.
- Coached students will spend at least four to seven hours per week during the 12 week semester, plus more when it's time to tackle their final projects.
Flexible features put you in control.
Enroll in Multiple Courses: Now that you're a member, you can enroll to study -- and certify in -- any of our disciplines. Even if you're a Coached student, you can cross-train in other specialties in the self-paced courses. So go to town, and consume as much of our content as you've got time and energy for!
From the Start Here page, you can easily sign up for the courses you want, see which module quizzes you've passed, and access our suite of elective courses too.
Follow Our Structured Curriculum: After you've enrolled in a course, you can work your way through the structured curriculum. Every course is made up of a series of sections, or modules. Each section contains a short PDF study guide to set your expectations, a series of videos, and a short progress quiz.
The section quizzes aren't graded... it's just a way for you to ensure you've embraced the material. If you miss a question, we'll let you know which video to review so you can brush up.
Always New Videos: Every time you log into the Start Here page, you'll get a snapshot of any new videos we've added (and we're adding them all the time). Shortcuts take you right to the new material.
We'll keep you up-to-date on all the latest tools and trends.
Attend Weekly Webinars:We've got up to 7 live webinar workshops each month. And you're invited to every one of them. We'll let you know what they're about right on your Start Here page. Register for any workshop that interests you, and you'll get a special URL to attend, a link to add it to your Outlook calendar, and reminder emails as the date approaches.
Missed one of the recent webinars? No worries -- they're recorded, and added to the library as soon as possible. We even record the Q&A, so you can benefit from all the great questions attendees ask. That's just how we are.
Join the User Forums: Our Ask The Experts Forum is available to all students, self-paced or faculty-led. If you've got questions about the video lessons, the assignments, a quiz, or even a client project you've got at work, this is the best resource on the web.
The forum is actively monitored by our technical staff, our fine Faculty, current students, and Master Certified Market Motive graduates. So ask away. Knowledge is best when shared.
And, since building a community is what Market Motive is all about, your Start Here page also keeps you up to date on the latest forum discussions. You'll never miss a thing.
Coached Students Get Feedback on Assignments: If you're a Coached student, you'll have weekly homework assignments. Your Homework Dropbox is where you'll upload your work, and receive personalized feedback from your Faculty. Need clarification on your teacher's notes? No problem. Write a note back, and get clarification.
Or ask your question live in the weekly "Office Hours" conference call, where you and the other Master Certification students in your discipline are all on the line together.
Manage Your Profile: The Start Here page gives you easy access to all your everyday Market Motive tools. For starters, you've got shortcuts to your profile page. Upload a new profile pic, and add your contact information (blog, Twitter, Facebook). You'll be interacting with other students in the forums, so let 'em know who you are.
Take Your Profile Public: You can choose to share your profile page with the world. It will list all the information you'd like people to see, and will automatically populate with your Certification Medallions as you earn them.
It's a great tool for you to verify with employers and clients that you've completed your Certifications, and are now one of the best trained Online Marketing Professionals in the industry.
Manage Your Account: Got billing questions? Need to change your subscription? From the My Account tab, you can control your subscription, see your invoices, and update your email and password. With Market Motive, you're in control.
Even if you need to cancel (hard to believe, but sadly sometimes it's true) you can do it easily from right here. You'll still have access through your current billing period, so you get every day of access you've paid for.
Still got questions? See our FAQs, or contact us any time. Our learning plan specialist would be happy to talk with you, to figure out which plan and discipline will help you best meet your professional goals.
Self-Paced Plan | $299/mo
Several payment options available
Start learning right away.
Progress on your schedule, at your own pace
Coached Course | $3500
Several payment options available
Instant access to self-paced,
PLUS 90 days coached training
starting
July 2, 2012
More About The Web Analytics Curriculum
While Internet marketing has many facets, all of them intersect at one discipline -- Web Analytics. Whether you study SEO, Social Media, or Paid Search, success in any of those fields hinges on a keen understanding of your web metrics.
Let our faculty simplify the complex world of Web Analytics. Learn why segmenting is an excellent strategy for gaining insights into your visitors, and discover different tools that will help you understand visitor behavior on your website. You'll look at your search data much more effectively, identify all your "home pages", understand "conversion behavior", revisit the linking strategy for your core pages, and isolate emerging trends in your data.
INTRODUCTION TO WEB ANALYTICS
Avinash Kaushik and John Marshall provide a comprehensive overview of the foundations of Web Analytics, focusing on the challenges of Web Analytics at a conceptual level and outlining the ways which, in the upcoming curriculum, each topic plays into the next.
You Will Learn:
- What metrics are worthy of being a key performance indicator.
- Why aggregate data has no insights and how segmentation overcomes this problem.
- Why your reports should contain different information depending on your audience.
- The number of survey responses you need for a statistically significant result.
- How multi-channel analytics allows for the efficient allocation of the marketing budget.
INTRODUCTION TO KEY PERFORMANCE INDICATORS (KPIs)
In this video series Avinash explains the four attributes of a great KPI, and gives six examples of common KPIs, explaining what makes them great metrics. Additional focus is on selecting the most appropriate KPIs for your business and how to present them to your team as actionable directives.
You Will Learn:
- How to identify great KPIs that are uncomplex, timely, relevant, and useful.
- The difference between macro and micro conversions.
- How to present KPIs to drive action.
- How segmentation can make your KPIs more useful.
- How to set up the ideal dashboard.
ADVANCED KPI ANALYSIS TECHNIQUES
Learn to go beyond your initial KPI training with four unique metrics. You'll also discover multiple ways to improve your KPI's by changing how they are presented, simplifying them into their most basic forms, or combining them with other metrics.
You Will Learn:
- How to limit the presentation of your data to create greater insights.
- How to utilize raw numbers to clarify the meaning of percentages.
- How to set up proper incentives.
- How to avoid compound metrics.
- How to avoid averages and what to look towards instead.
SEGMENTATION: INTRODUCTION AND ADVANCED SEGMENTATION TECHNIQUES
In this introduction to Web Analytics segmentation, Avinash shares his tips for easily segmenting your data and why it's an excellent strategy for gaining insights into your visitors. You'll learn five easy ways to segment your data using analytics software from Google Analytics, ClickTracks, and IndexTools and what actions you can take with your new insights.
You Will Study:
- Why segmentation is so important.
- How to do basic segmentation in Google Analytics, ClickTracks, and IndexTools.
- How to segment by new vs. returning users and how this allows you to customize user experiences.
- How to segment based on search traffic.
- How to segment by referring sites and how this allows you to optimize your acquisitions.
- How to build micro segments.
GOOGLE ANALYTICS FEATURES: SEGMENTATION
Avinash walks you through the more advanced capabilities built into Google Analytics and explains why they take analytics data to a whole new dimension.
You Will Learn:
- How to use motion charts in Google Analytics to analyze multi-dimensional data.
- How to see how your data changes over time.
- How to use the custom reporting feature in Google Analytics.
- How to use the segmentation capabilities in Google Analytics.
- How to use the ecommerce reporting in Google Analytics to track affiliate data.
GENERATING ENGAGING AND ACTIONABLE WEB ANALYTICS REPORTS
Avinash shares his absolute favorite web analytics reports, each one guaranteed to give you actionable insights. They'll help you look at your Search data much more effectively, identify all your "home pages", understand "conversion behavior", revisit the linking strategy for your core pages and help you isolate emerging trends in your data.
You Will Learn:
- To match your keywords to the right search engine for the right purpose.
- Why your home page is less important today than it was in the past.
- How to segment by days- and visits-to-purchase to understand customer purchase behavior.
- How the "time to page" report can make you revisit your linking strategy.
- How the "What's Changed Report" is such a powerful tool for taking action.
- How you can use Greasemonkey to add a "What's Changed Report" to Google Analytics.
GENERATING VALUABLE DATA FROM INTERNAL SEARCH ANALYTICS
Learn to read your internal data and set context around trends that are driving usage of search on your website. Start understanding why it's critical to access and analyze this all-important data from your website and incorporate it into your Web Analytics process. Learn four different types of analysis that you should be doing with your internal search data, including "What are people searching for?" and "How good is my search results quality?"
You Will Learn:
- Why internal site search is important.
- The two things that are critical to getting benefits from your internal site search data.
- How you can get your hands on internal site search data.
- What internal site search metrics you should focus on.
- How to segment your internal search data.
WEBSITE SURVEYS PART I: THE BASICS
Learn why surveys are a key component of your web analytics strategy and how you can gain tremendous insight into your website visitors by asking three simple questions. Avinash explains the types of surveys you should be running on your website, the strengths and weaknesses of each type, and how to invite users to fill out a survey without sending them running for the back button.
You Will Learn:
- Why surveys are a key component of your web analytics strategy.
- Why web analytics is good at the "what?" and bad at the "why?"
- Which survey invitation methods are most effective.
- Three simple questions to ask your visitors.
- Three golden nuggets of information you are looking for from surveys.
EXPERIMENTATION AND TESTING: WHY YOU CAN'T SURVIVE WITHOUT IT
In this section you'll learn how to unlock the power of testing. You don't have to guess what makes a great site experience; you can "ask" the people who are on your website!
You Will Learn:
- Why you are at a strategic disadvantage if you are not testing.
- The three questions you should be asking your visitors.
- The greatest challenge for any marketer.
- Why relevancy is most important to improving conversion rates.
- The enormous benefits of experimentation and testing.
EXPERIMENTATION AND TESTING DEMYSTIFIED: A/B AND MULTIVARIATE TESTING
There are two main types of testing, each right to solve a particular set of problems. After reviewing this module, you will never be confused about how to use A/B or multivariate tests on your site. In fact, you'll be able to go out and teach others!
You Will Learn:
- The definition of A/B testing.
- The pros and cons of A/B testing.
- How multivariate testing works.
- Who the major multivariate testing vendors are.
- The pros and cons of multivariate testing.
MULTI-CHANNEL ANALYTICS: GOING BEYOND THE WEBSITE
Not all campaigns originate and finish online. As a result, it's important to understand how to test, measure, and join your offline activity with your online data. Learn four ways to measure the effects your offline marketing has on your online goals to finally overcome that nagging fear that you're bleeding data.
You Will Learn:
- Why multi-channel analytics is so important to your business.
- The challenges that you face in measuring multi-channel activity.
- Four ways to measure how your online channel is benefitting from offline activity.
- How to use unique coupons and offers in offline campaigns.
- How to correlate traffic patterns with offline campaigns.
Self-Paced Plan | $299/mo
Several payment options available
Start learning right away.
Progress on your schedule, at your own pace
Coached Course | $3500
Several payment options available
Instant access to self-paced,
PLUS 90 days coached training
starting
July 2, 2012
Your Market Motive faculty includes bestselling authors, speakers and consultants in each internet marketing discipline.
Avinash Kaushik
Avinash Kaushik is the author of "Web Analytics 2.0" (Sybex 2009) and "Web Analytics: An Hour A Day" (Wiley 2007), author of the highly rated blog on Web Analytics called Occam's Razor, Analytics Evangelist at Google, and co-founder of Market Motive.
Bryan Eisenberg
Bryan is a sought-after speaker, consultant, and coach who is recognized worldwide as a leading expert on online marketing, conversion and marketing analytics. He has co-authored multiple best-selling books on persuasion techniques and customer behavior, including Call To Action, Always Be Testing, and Waiting For Your Cat To Bark.
Brad Geddes
Brad is the author of the well-respected book "Advanced Google Adwords", and founder of CertifiedKnowledge.org, an online source where the Paid Search community comes together for training, tools, and advice. Brad frequently writes columns for Search Engine Land, co-moderates the AdWords forum on Webmaster World, and has spoken at more than 35 conferences.
Mary Kingsley Huffman
Mary Kingsley Huffman is a founding Partner and Executive Vice President at Ionic Media, a "thought-leading, multi-channel media optimization agency." She speaks regularly on the topics of landing page development and testing, B2B marketing and conversion improvement and is the former Director of Marketing at Overture.
Greg Jarboe & Jamie O'Donnell
Regarded as the pioneers and leading authorities on online publicity, Greg and Jamie of SEO-PR continue to blaze new trails in online PR strategy. Greg is the acclaimed author of "YouTube and Video Marketing: An Hour a Day" (Wiley, 2009).
Matt Bailey
Matt Bailey of SiteLogic knows the ins and outs of the the most important internet marketing fundamentals. Truly a Renaissance man, Matt is an internationally recognized authority on search engine marketing, website analytics, usability, and accessibility and matching a social media strategy to your larger business and marketing goals.
Jennifer Evans Cario
As a social media strategist and President of SugarSpun Marketing, Jennifer Evans Cario (formerly Laycock) has made a career out of finding unique and creative ways to connect with consumers. She has served as Editor in Chief of Search Engine Guide, and is the author of "The Small Business Guide to Search Engine Marketing" and the "Zero Dollars, a Little Bit of Talent and 30 Days" series.
Todd Malicoat
Author of popular SEO blog StuntDubl.com and frequent conference speaker, Todd has an uncanny ability to come up with new angles on the complex realm of SEO, link building, link baiting and search engine marketing. With Todd, you learn the basics, and a whole lot more.
Self-Paced Plan | $299/mo
Several payment options available
Start learning right away.
Progress on your schedule, at your own pace
Coached Course | $3500
Several payment options available
Instant access to self-paced,
PLUS 90 days coached training
starting
July 2, 2012
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Testimonials
Hear From Our Grads:
"I've done the Web Analytics certification at UBC... it was good, but nowhere close to what I got out of Market Motive's class.."
- Manjula Higginbotham,
Conversion Optimization
Master Certified
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